Privacy Policy

At Ayufy Fertility Centre, a specialized division of Medistacks Healthcare Pvt Ltd, we are deeply committed to protecting your privacy and safeguarding your personal health information. We understand that fertility treatment is a sensitive and personal journey, and we treat your information with the utmost care, respect, and confidentiality.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you use our services, visit our facilities, or interact with our patient portal, website, and mobile applications.

1. Information We Collect

1.1 Personal Information

We collect personal information that you provide directly to us, including but not limited to:

• Identity Information: Full name, date of birth, age, gender, photographs, identification documents
• Contact Information: Email address, phone number, postal address, emergency contact details
• Account Information: Username, password, security questions, and preferences for our patient portal and mobile app

1.2 Health Information

As a fertility healthcare provider, we collect sensitive health information necessary for your treatment, including:

• Medical History: Previous medical conditions, surgeries, medications, allergies, family medical history
• Fertility-Related Information: Menstrual cycle data, hormone levels, fertility test results (AMH, FSH, LH, sperm analysis), ultrasound images, previous fertility treatments, pregnancy history
• Treatment Records: Consultation notes, diagnoses, treatment plans, Ayurvedic therapy details, Panchakarma procedures, prescribed medications and herbs, progress notes
• Laboratory Results: Blood tests, hormone panels, semen analysis, genetic testing results
• Lifestyle Information: Diet, exercise habits, stress levels, sleep patterns, smoking/alcohol consumption
• Partner Information: When applicable for couple-based fertility treatments, we collect similar health information for both partners with their explicit consent

1.3 Financial Information

• Billing and payment information
• Insurance details and claims
• Payment history and outstanding balances
• Bank account details for refunds (when applicable)

1.4 Technical Information

When you use our website, patient portal, or mobile application, we automatically collect:

• IP address, browser type, device information
• Usage data, pages visited, time spent on site
• Cookies and similar tracking technologies
• Location data (when permitted)

2. How We Use Your Information

2.1 Healthcare Delivery

• Providing personalized Ayurvedic fertility treatments and consultations
• Developing and implementing individualized treatment plans
• Monitoring your progress and adjusting therapies as needed
• Coordinating care among our team of fertility specialists and doctors
• Preparing for and supporting IUI, IVF, and ICSI procedures
• Providing pre-conception care and post-delivery support

2.2 Communication

• Scheduling appointments and sending appointment reminders
• Sharing test results and treatment updates
• Providing educational information about fertility and wellness
• Responding to your inquiries and support requests
• Sending important notifications about your care

2.3 Remote Monitoring and Telemedicine

• Tracking health parameters through our remote monitoring packages
• Facilitating virtual consultations when appropriate
• Enabling secure communication with your healthcare providers

2.4 Operational Purposes

• Billing and payment processing
• Insurance verification and claims processing
• Quality assurance and improving our services
• Training and supervision of our healthcare professionals
• Maintaining accurate medical records
• Conducting internal audits and compliance reviews

2.5 Research and Analytics

• Non-personalized, de-identified analysis to improve fertility treatment outcomes
• Understanding patient demographics and treatment effectiveness
• Developing better therapeutic protocols
• Contributing to Ayurvedic fertility research (only with your explicit consent for identifiable data)

3. Legal Basis for Processing (for International Patients)

We process your personal information based on the following legal grounds:

• Consent: You have given explicit consent for specific processing activities
• Contract Performance: Processing is necessary to provide healthcare services you've requested
• Legal Obligation: Processing is required by Indian healthcare laws and regulations
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving services, fraud prevention) while respecting your privacy rights

4. How We Share Your Information

4.1 Within Ayufy Fertility Centre

Your information is shared among our healthcare team on a need-to-know basis to provide coordinated, comprehensive care. This includes our fertility consultants, Ayurvedic doctors, therapists, nurses, and administrative staff.

4.2 With Your Consent

We may share your information with third parties only when you provide explicit permission, such as:

• Your referring physician or primary care provider
• Family members or caregivers you designate
• Other healthcare providers involved in your care

4.3 Service Providers

We may share information with trusted third-party service providers who assist in our operations, including:

• Laboratory services for diagnostic testing
• Technology vendors for our patient portal and electronic health records (as mentioned, Medistacks is our technology vendor)
• Payment processors for billing services
• Communication services for appointment reminders

These providers are contractually obligated to maintain the confidentiality and security of your information.

4.4 Legal Requirements

We may disclose your information when required by law, including:

• Compliance with court orders or legal processes
• Responding to government or law enforcement requests
• Protecting against fraud or illegal activities
• Protecting the rights, property, or safety of Ayufy Fertility Centre, our patients, or others
• Reporting required by public health authorities

4.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction, subject to the same privacy protections.

5. Data Security

We implement robust security measures to protect your personal and health information:

5.1 Technical Safeguards

• Encryption of data in transit and at rest
• Secure, password-protected patient portal and mobile applications
• Firewalls and intrusion detection systems
• Regular security audits and vulnerability assessments
• Multi-factor authentication for accessing sensitive data

5.2 Physical Safeguards

• Restricted access to facilities and records storage areas
• Secure disposal of physical documents
• Surveillance systems at our centres

5.3 Administrative Safeguards

• Staff training on privacy and security practices
• Confidentiality agreements with all employees and contractors
• Access controls limiting data access to authorized personnel only
• Regular policy reviews and updates

While we take extensive measures to protect your data, no method of transmission or storage is 100% secure. We encourage you to also take steps to protect your information, such as keeping your portal password confidential.

6. Data Retention

We retain your personal and health information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Medical Records: Maintained for a minimum of 10 years from the date of last treatment, or as required by applicable Indian healthcare regulations
• Financial Records: Retained for 7 years for tax and accounting purposes
• Marketing Communications: Until you opt out or request deletion
• Research Data: De-identified data may be retained indefinitely for research purposes

After the retention period expires, we securely delete or anonymize your information in accordance with our data disposal policies.

7. Your Rights and Choices

You have important rights regarding your personal information:

7.1 Access and Portability

• Request a copy of your medical records and personal information
• Access your health information through our patient portal
• Request your data in a portable format for transfer to another provider

7.2 Correction and Updates

• Request corrections to inaccurate or incomplete information
• Update your contact details and personal preferences

7.3 Deletion

• Request deletion of your personal information, subject to legal retention requirements
• Note: We may be required to retain certain health information for legal and regulatory compliance

7.4 Restriction and Objection

• Request restriction of certain processing activities
• Object to processing based on legitimate interests
• Opt out of marketing communications at any time

7.5 Withdraw Consent

• Withdraw your consent for specific processing activities
• Note: Withdrawal of consent does not affect the lawfulness of processing before withdrawal

7.6 Complaint

• File a complaint with us regarding privacy concerns
• File a complaint with relevant data protection authorities if you believe your rights have been violated

To exercise any of these rights, please contact us using the information provided in Section 11 below.

8. Children's Privacy

Ayufy Fertility Centre's services are intended for adults aged 18 and above. We do not knowingly collect personal information from individuals under 18 years of age.

Parents, legal guardians, and healthcare providers may provide information on behalf of minors when necessary for treatment purposes. In such cases, the adult providing the information assumes full responsibility for its accuracy and proper use.

9. Patient Portal and Mobile Application

9.1 Account Security

You are responsible for maintaining the confidentiality of your portal login credentials. Please notify us immediately if you suspect any unauthorized access to your account. We are not responsible for any losses resulting from unauthorized use of your account.

9.2 Remote Monitoring

Our remote monitoring packages enable you to share health parameters with your healthcare providers. This service:

• Does not replace in-person clinical visits
• Requires accurate logging of health information, vital signs, dates, and timings
• Should prompt confirmation with your doctor before implementing any substantially different treatment advice

9.3 Automated Tools

You may not use automated tools, scripts, or bots to access our applications without explicit consent. Any activity that degrades our services, compromises security, or violates user privacy is strictly prohibited.

10. Cookies and Tracking Technologies

Our website and mobile applications use cookies and similar technologies to enhance your experience, analyze usage patterns, and provide personalized content.

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality and secure login
• Performance Cookies: Help us understand how visitors interact with our site
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Provide insights to improve our services

You can control cookie settings through your browser preferences. However, disabling cookies may affect your ability to use certain features of our services.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will:

• Post the updated policy on our website with a new effective date
• Notify you via email or through our patient portal
• In some cases, request your renewed consent

We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

12. International Data Transfers

Ayufy Fertility Centre operates primarily within India. However, some of our service providers may be located outside of India. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

14. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Kerala, India.

By using our services, accessing our website, or engaging with our patient portal and mobile applications, you acknowledge that you have read, understood, and agree to this Privacy Policy.